Twitter has reacted with horror to the idea of having baked beans on Weetabix for breakfast.

After the cereal firm posted a tweet on Tuesday showing two of the cereal biscuits smothered in a well-known brand of beans with the caption: 'Why should bread have all the fun when there's Weetabix?, the social media platform's users were quick to spit it out.

Sussex Police said 'nothing warrants this' while West Yorkshire Police warned: 'Even though this is criminal, please don't ring us to report it.'

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The NHS official account joked it should 'come with a health warning'.

The Royal National Lifeboat Institute was also having a gas, saying 'our volunteers are prepared to brave all sorts of windy conditions. But not this'.

This is not the 🇺🇸🇬🇧 collaboration we were hoping for.... https://t.co/HNoQJK9lMy

— U.S. Embassy London (@USAinUK) February 9, 2021

But plenty were happy to chew over the idea, as the tweet was shared, replied to and liked more than 150,000 times combined, and even set off a minor international incident.

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The US Embassy tweeted that the pairing was 'not the [US-UK] collaboration we were hoping for'.

To which the British embassy responded with 'Strong opinion from the nation that makes tea in a microwave', referencing a popular mother-and-daughter team which posts TikTok videos showing Americans how to cook British dishes.

The US Embassy then issued a reply channelling the viral Handforth Parish Council Zoom call.

We’ve checked the Standing Orders.... and they say no beans on Weetabix. Read them and understand them @UKinUSA! 😉

— U.S. Embassy London (@USAinUK) February 9, 2021

Israel's official account saw the funny side, too, suggesting all Middle Eastern nations would agree the combination was a bad idea while promoting a regional delicacy, humous, as an upgrade to beans.

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But for Weetabix, it's all been gravy, as marketing director Francesca Theokli admitted, it was just a little 'light relief'.